Welcome to Just Ask, Issue Five
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In this issue of Just Ask, we explore the various ways you can grow your business in 2011 by using profitable print applications like direct mail, TransPromo and highly durable media. And we’ll also show you the advantages of our European Media Qualification Centre where Ricoh customers can benefit from our knowledge and expertise - as well as our
in-depth media testing facility.
Issues
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Find out more about how Ricoh can help you increase business opportunities through profitable print applications.
Contact Ricoh 
Ricoh Business Driver Programme
As a Ricoh customer you can register for access to our exclusive Business Driver Programme.
All downloads in this issue are part of a wide range of business development tools available through the Ricoh Business Driver Programme
Find out more about our Ricoh Business Driver Programme 
At this time of year we want to wish you, your business and your customers a profitable 2011.
If you have any queries regarding profitable print applications or any of our other services, please contact your local Ricoh office
Innovative Direct Mail Applications
As direct mail is such an important application, we’re always striving to help your business grow by using it to create new ways to reach your audience or your clients’ audiences. Our end-to-end printing solutions - that include workflow support and variable data printing - are just some of the ways we can enable you to maximise innovative direct mail applications in a profitable manner. For example, Bruka Services - a direct mail service provider based in the Netherlands - use the Ricoh Pro C900 combined with a Kern 515 EasyMailer. It enables them to print two sides A3 full colour and then create a full colour self-mailer with variable data so everything’s finished in-house. This helps Bruka Services find new business and offer new services to existing customers.
Download our free Variable Data Printing FAQ guide here.
Stand-out Statements with TransPromo
With marketplaces forever evolving, it’s difficult to stand out in a crowded arena. So to achieve significant cut-through, why not use a service that combines transactional documents along with customised promotional messages? TransPromo is about maximising the effectiveness of promotional messages by adding them to mandatory customer transactional documents such as statements or invoices. The benefit being that your clients can be assured that these transactional documents are opened and read by the recipients – delivering a timely and effective communication.
Eniro in Norway, publishes the Norwegian telephone directory and Yellow Pages. They use Ricoh’s Pro C900 for speed, quality and flexibility to deliver tailored promotional messages on customer invoices to maximise upselling opportunities - as well as printing a variety of other documents such as brochures and flyers.
Download our free TransPromo FAQ guide here 
Books on Demand
Using our flexible and innovative Pro C900, your business can maintain high quality print and diversify into new areas that could drive your growth - for example Nova Era, a publishing house in Spain, has expanded into providing ‘books on demand’.
“With its origins in highest quality prepress, Nova Era is already making its mark in the specialist area of ultra-high visual pictorial books. We’ve recently complemented our offset technology with digital and thanks to the Pro C900 we can offer our customers a print on demand service of the very highest quality. With the option of offering ultra-short runs and reprints, we can satisfy our demanding customers. Ricoh’s commitment and understanding of our business has given us the confidence to explore new opportunities around digital printing”.
Pedro López Linde, General Manager, Nova Era, Spain
Download our free Books on Demand FAQ guide here
Highly Durable Media
Thanks to the flexible media handling capability of our Pro Colour range, you can add a large range of different finishes and stocks including non-tear media. This allows you to create reference materials, manuals and identity tags that are tear-resistant, grease-resistant and water-resistant, extending the lifespan of the message.
Per Dormire
Per Dormire use Ricoh’s Pro C900 in an innovative way. As well as their brochures and manuals, Per Dormire also prints product labels on textile materials to affix to their high quality mattresses and the impressive look and finish to the print and material helps to communicate Per Dormire’s company values to the consumer.
BTJ
BTJ are based in Sweden, they make and finish hardback book covers for libraries and organisations across Europe. The Ricoh Pro C900 enables BTJ to make hardback book covers that are of consistent quality and lengthen the lifespan of the books. Following the success of the book covers, BTJ are now looking to produce the inside pages on the Ricoh Pro C900.
Contact your Ricoh office for more information on media qualification 
More Media, More Options
We want to help you maximise the opportunities for profitable print applications, so the Ricoh European Media Qualification Centre is focused on testing a wide range of media especially for the European market. For example, there are over 200 different types of media already prequalified for the new Pro C901 Graphic Arts Edition - and with four new Pro C901systems dedicated purely to media qualification, this number is increasing all the time.
The Qualification Centre is also available to test and qualify customers’ own media.
